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- 23 Top Intro Video Templates to Make an Opening Sequence in Premiere Pro (5 Free)
- 25 Stunning Photography Presentation Templates for New PPT Slideshows 2021
- How to Quickly Reduce Online Shopping Cart Abandonment
- 42 Cool Fonts to Draw (For Calligraphy and Handwriting!)
- 15+ Best WordPress Themes for Business
- How to Create a Pastel Gradient Background
23 Top Intro Video Templates to Make an Opening Sequence in Premiere Pro (5 Free) Posted: 02 Jul 2021 01:05 PM PDT Get set for a strong start with these Adobe Premiere Pro templates: Whether this is for your next YouTube video, company project, or just home movies, it's easier than you think to create a compelling opener. In this article we take a look at top premium templates from Envato Elements, fresh intros on Envato Market, plus free templates from Mixkit. Top Premiere Intro Templates From Envato ElementsLet's look at some of the top Adobe Premiere Pro Video opener templates from Elements. Any of these projects can be downloaded with a subscription to Envato Elements; make sure to play the preview to see them in action! An Envato Elements subscription gives you many ways to finish your creative projects, whether you are a professional video editor or just getting started, with thousands of pre-built projects and all-you-can-download creative assets. 1. Elegant OpenerIf you're looking for an elegant and clean Premiere Pro opener template, this is the one for you. The Elegant Opener features smooth transitions and clean text, it's perfect for any project you've got. 2. Minimal OpenerA minimal opener for Premiere Pro is always welcome. This animated intro Premiere Pro template feature geometrical figures and a minimalist and modern design. 3. Stomp OpenerStomp Opener is a dynamic, clean and rhythm motion graphics template with an eye-catching design, kinetic text animations, and energy transitions. Fast and claps Stomp Opener is a vigorously animated project. It's perfect for your energy intro or promo, corporate video, commercials presentation. And it's easy to use, just change the text, drag your media, click render and enjoy the result. 4. Fast Slideshow Premiere ProCreate a quick pace with Fast Slideshow for Premiere Pro. Slideshows are great if you don't yet have all the video footage you need to produce a video. Use a few favorite stills or mix in video clips for this high energy pre-roll. 5. Dynamic Upbeat OpenerAnother energetic opening to a video is seen in this Dynamic Upbeat package. The Premiere Pro introduction template is really easy to open it up, add your own assets, and watch it animate your files to life with fast transitions. 6. Quick Smoke Burst TitleQuick Smoke Burst Title is a clean, simple corporate title sting. No bells and whistles, just clean motion graphics work that gives the most attention to your title. This animated intro Premiere Pro template is easy to customize, done with a few clicks. 7. Travel StoryPerfect for your next travel video, this Premiere project makes it easy to showcase where you've been. This Premiere Pro introduction template would be ideal for YouTube travel channels or even producing your own home videos to share. 8. Dynamic SlideshowI'm often amazed by how simple video productions can be. You don't have to have many hours of footage to create an opener and the Dynamic Slideshow shows this perfectly. Just add your own short clips or stills, update the text, and presto! 9. Inspiring Glitch OpenerThe glitch effect feels unpredictable and shaky and sets the tone for your video early. Try this package out for an easy way to create a glitchy opener in Adobe Premiere. 10. Dynamic Action OpenerFast paced and engaging, the Dynamic Action Opener brings a little something different to the table. I love the tiny geometric shapes that fly across the canvas when you're transitioning as a way to draw attention to the opener. 11. Dynamic Urban OpenerThis Dynamic Urban Opener is California cool thanks to its use of flare effects and color tinting. Check out the preview below and then imagine your own footage in place of the stock video for an attention-grabbing intro. 12. Fast Promo Opener Premiere ProTease the opening of your new video by quickly switching between a few different clips. Thanks to this project, you can create anticipation in Ultra HD by rapidly transitioning between several previews in just a few seconds. 13. Modern OpenerModern, stylish, and bold, this opener is easy to create and customize in Adobe Premiere. Again, you have the choice to use your own images or footage and combine it with the flashy text effects to set the tone for your video. 14. Photo OpenerThis Premiere Pro intro template is great for any photography business, portfolio, shootings, corporate promo or any kind of presentation. Use this for your intro, opener, logo reveal or any idea you have. This easy-to-use animated intro Premiere Pro template comes with 15 logo opener versions and 15 placeholders and you can use either images or titles. 15. Typo OpenerTypo is a modern and clean Premiere Pro intro template with a focus on text and cool animations. Enjoy this easy-to-use template and use it for your favorite project. Top Premiere Pro Intro Templates From Envato MarketEnvato Market offers opener templates for Premiere on a per-item basis. Check out these three great options: 16. Rhythmic OpenerDo you like dynamic Premiere Pro intro templates? The Rhythmic Opener is a new and vibrant animated intro Premiere Pro template. The Premiere Pro intro template is multipurpose, universal and easy to customize. 17. Glitch Style OpenerGlitch effects are far from minimal. They're designed to grab an audience's attention from the beginning and hold it. With the help of a glitchy effect, you can create the perfect video for a high tech, scientific type video. Use this template to do just that. 18. Pop Art OpenerCan't hire an illustrator? Use a template to simulate the effect. It's an easy-to-use asset that takes your images and transforms them into a hand-drawn style. Try it out to create a pop art opener in less time than ever. 5 Free Premiere Pro Templates From MixkitMixkit now offers Premiere Pro intro template free downloads for you. Here's a selection of the best free Premiere Pro templates to choose from. 19. Kinetic Motion OpenerIf you're looking for a dynamic intro with plenty of energy and fast-moving text, this is the right choice for you. It's easy to customize with your own text to create an eye-catching video opener. 20. Ink and Water OpenerOr why not try this realistic ink effect, with ink blotches spreading to reveal your video footage and bold text. There's also a subtle color overlay to pull the whole thing together. Check it out! 21. Urban Glitch OpenerThe glitch effect is ever-popular, and this free Premiere Pro opener makes it easy for you to include it in your next video. It's another fast-moving, energetic intro, this time with a cool, edgy urban aesthetic. 22. Floating Orbs OpenerThis one uses liquid shapes in colorful gradients to frame your text. It's an eye-catching effect that would work beautifully in a range of different videos, from corporate to creative. Download it free and try it out! 23. Cartoon Ink OpenerFinally, if you're looking for something more playful and fun, why not try this cartoon ink effect? The splashes of ink across the screen naturally draw the viewer's attention to the text that appears at the same time. Like the other Premiere Pro opener templates featured here, this one is easy to customize with your own content. Explore More Top Resources for Video ProjectsTuts+ Learning Resources for Adobe Premiere ProPremiere Pro is pretty intuitive, especially when you pair it with easy-to-use templates. Using a template means that you already have most of the work done for you—you just need to add your specifics. But it also helps to learn how to work in the app. That helps you produce your video quickly and ensures that you can tweak every aspect of it. Make sure to watch our free Adobe Premiere tutorial to master the software from start to finish. Then read these tutorials to focus on specific aspects of Adobe Premiere Pro.
More Premiere Pro Projects and Templates
More Awesome Video Resources From EnvatoEnvato Video Marketing GuideBoost your video marketing skills with our guide. You'll learn video marketing from start to finish to improve your next production — and connect with customers. Free Video Assets From MixkitCheck out Mixkit for free stock videos, free stock music, and free templates for Adobe Premiere Pro. Make Motion Graphics Video Online With PlaceItPlaceIt is an online video maker with professionally-designed motion graphics templates; you can make videos quickly, right in your browser. Envato Elements: Unlimited DownloadsEnvato Elements offers millions of stock items: photos, music, video clips, fonts, graphics templates of all sorts, video project templates for After Effects, Premiere Pro, Final Cut Pro and Motion, and creative courses from Envato Tuts+. All of this is included for a low monthly fee. Sign up now! Editorial Note: This post has been updated with contributions from Maria Villanueva. Maria is a staff writer with Envato Tuts+. |
25 Stunning Photography Presentation Templates for New PPT Slideshows 2021 Posted: 02 Jul 2021 05:55 AM PDT Are you in the photography business? Does your boss want you to develop a presentation on photography? Maybe a client wants to see a PowerPoint photo presentation with your portfolio. With one of our stunning photo presentation templates, you're sure to impress. Photo presentation templates save you time. All you've got to do is add the information and images you want to add. Voila! You've got a professional PowerPoint presentation that's ready to present. There's no wasted time trying to come up with a theme or design. Envato Elements and GraphicRiver offer premium photography presentation PPTs for every budget. These PowerPoint photography templates are more professional than any free template. There are hundreds of photography PowerPoint templates and cool photography PPT templates. Best Photography PowerPoint Templates on Envato Elements (With Unlimited Use)You'll find hundreds of the best photography PowerPoint presentation templates on Envato Elements. And there's a great offer. Download as many as you want for one low price. These premium Photography PowerPoint presentation templates are for photography PowerPoint presentations. You might be tempted by photography PowerPoint presentations you find for free. But you won't get the same quality. With a professional photography presentation PPT you'll find:
Why not choose an Envato Elements template for your next photography PowerPoint today? 5 Top Envato Elements Photography PowerPoint Templates for 2021Here's a list of some of the best premium photography templates on Envato Elements: 1. Focus - Photography PowerPoint TemplateFocus Photography PowerPoint Template is a clean and minimalist photography presentation PPT. With over 60 unique and creative slides, you'll have a top presentation on photography. This photo presentation template for PPT comes with icons and infographics. Visually illustrate or emphasize what you're trying to say. Focus also comes with mock-up devices. So, you can show what your photographs will look like on different devices. 2. Flopy - Modern Minimalist Photographer PresentationFlopy is a modern photography presentation for PPT with a beautiful minimalist design. This template has over 34 distinctive slides that you can add your images to. Flopy is fully editable. Customize your presentation on photography to suit the occasion. Add images by dragging and dropping the image into the image placeholder. This feature makes adding any photograph you want easy and quick. Flopy has a magazine style feel to the photography PPT template. Your audience will feel like they're looking at a magazine. 3. Bright - Fashion Photography Presentation¿Are you looking for nice picture presentation ideas? Bright photography PowerPoint has a beautiful pastel color theme. It's perfect for anyone who loves colors. This photo presentation template comes with 30 creative slides and a total of 150 slides. That'll give you room to add what you need to the PowerPoint template photography. Bright comes with five pre-made color schemes to choose from. 4. Splash - Photography PowerPoint TemplateSplash photography PowerPoint is a multipurpose photographer presentation with a modern design. This template comes with 36 slides. Edit each photography PPT slide to fit your presentation needs. Splash has several nice features that save you time. One is the image placeholder feature. Drag and drop an image of your choice into the placeholder to add the image to the slide. Another timesaver is the free icons, which add interest to your photography presentation for PPT. 5. Xolea - Photography Business Profile PowerPointXolea is another photographer presentation that's great for people who like color. This photography PPT template comes with 50 unique slides and 100 total slides. That lets you to put as much content as you need into your PowerPoint photo presentation. There are two pre-made color themes to choose from. Envato Elements (Design Without Limits)Envato Elements has a single compelling (all inclusive) offer: Sign up for Envato Elements. You'll get access to thousands of unlimited use graphics and templates. Get great web themes, simple photographer presentation templates, and more—all for one low price. That's right! Download as many photo presentation templates and graphics as you want. Customize them to fit any of your project needs. Easy photography PPT templates will let you re-focus on the work of writing content. Envato Elements is a powerful option. But you can buy PowerPoint photography templates one at a time. Check out the selection of photographer presentation templates from our GraphicRiver marketplace below. 20 More Great Photography Presentation Templates for 2021 (From GraphicRiver)Here's a list of PowerPoint photography templates on GraphicRiver curated especially for photographers: 1. Ultra – Photography PowerPoint TemplateThis fully editable PowerPoint template photography has 40 unique slides. Each one's got a unique layout to showcase your photos. The template is easy to edit thanks to image placeholders. Just drag and drop to make a photography PPT. Use Ultra as a starting point for your design. 2. Portio - Photography PowerPoint TemplatePortio is a clean and minimalist photography PowerPoint template. It comes with more than 40 slides for your presentation on photography. The photo presentation template is full HD. It features bold typography with a modern design sense. You'll also get various vector elements and interesting picture overlays. 3. Legacy – Portfolio and Photography PowerPoint TemplateLegacy is a contemporary photography presentation template. It comes with 39 unique slides that are perfect for a presentation on photography. This photographer presentation includes vector icons that complement your portfolio pieces. Legacy is easy to edit with image placeholders, allowing you to create your photography PPT with ease. 4. Photography - Modern Photo Presentation TemplateThe Photography is a modern PowerPoint template in full HD resolution. This makes it a perfect choice for showcasing a portfolio of your work. You'll get a total of 25 unique slides based on master slides in this photographer presentation. 5. Doffy - Creative Photography PowerPoint TemplateLooking for photography PowerPoint presentation ideas? Doffy is a photography PowerPoint presentation with a colorful design. This template has 30 total slides. Doffy photography PowerPoint comes in wide screen format. Edit and customize this template to make the PowerPoint photo presentation you want. You can resize all the graphics in the photo presentation template to look how you want them to look. 6. Modula - Creative Photography PowerPoint TemplateModula is template for photographer presentations with a total of 31 slides. This PowerPoint template photography file is multipurpose with a modern design. Modula comes with free icons to make your presentation on photography more attention-grabbing. 7. Corona - Creative Photography PPTCorona photography presentation template comes with 30 slides. There are a total of 150 slides that come in widescreen format. It comes with five color scheme options. You can choose the color of your choice for the PowerPoint photo presentation template. Edit this photography PPT. Add images by dragging and dropping the image of your choice into the image placeholder. 8. Aices - Food Photography PowerPoint TemplateAre you a food photographer? Aices is a food-themed photography PowerPoint presentation. It's great for photographers who take pictures of food or food themed photographs. This photo presentation template has over 54 unique slides. Aices comes with charts and icons. Charts and icons can help visualize your point or data. This photography PPT also comes with device mockups. Show your audience what your pictures will look like on different devices. 9. Mixmax - Modern Photography PPTDo you like creative photography PowerPoint presentation ideas? Mixmax is a modern photography presentation for PPT with a bright design. The design of this presentation draws the eye of the audience to your portfolio. This photography PPT comes with 30 creative slides. If you're a creative person looking for a photography PowerPoint presentation this one is perfect. It come with five creative color themes to choose from. 10. Dazzle Photography PowerPoint TemplateDazzle is a photography presentation with 30 slides. This photography PPT template will impress your audience. Dazzle comes with 30 unique slides. Add images to your photography PPT by dragging and dropping images into the image placeholders.. 11. Zoomin Portrait Photography PowerPoint TemplateZoomin is a photography presentation template with over 60 unique slides and 70 total slides. It comes with an unlimited number of color scheme options along with a light and dark version. If you don't want to make your own color scheme, there are 11 pre-made color scheme options to choose for your presentation about photography. This photography PPT also comes with handmade infographics. The photo presentation template for PPT is fully customizable. It provides many options for you to reflect your style or personal brand. This is a better option than any other photography PowerPoint presentation for free. 12. Mozarelic Photography PowerPoint TemplateMozarelic photography PowerPoint template has 30 distinctive slides. This template has a modern and minimal design. Mozarelic is an excellent choice if you're making a photography business presentation. This photography PPT comes with FAQ and Our Team template slide layouts. 13. Imaginary - Portfolio & Photography PowerPoint TemplateImaginary is a photography PowerPoint template with over 50 unique slides. The clean and modern design makes it stand out. If you need cool photography presentation ideas, check this out. This photo presentation template comes with mockup devices. Preview what your images look like on different devices. Imaginary also comes with charts and world maps. 14. Vagabond - Creative Business Photo PPT TemplateVagabond is a photography presentation with 36 slides, enabling you to add over 36 images to your presentation. Edit this template whether it's by changing the font or changing images sizes. The photo presentation template also comes with icons that'll help you keep your slides exciting or break up walls of text. 15. Tale - Creative Photography Slideshow TemplateLooking for clean photography PowerPoint presentation ideas? Tale is a photography PowerPoint Template with minimal design. This template comes with 30 slides. Add any image you'd like by dragging and dropping the image of your choice into the image placeholder. Edit everything in this photo presentation template from image size to the font used. 16. Nona - Fashion Photography PowerPoint TemplateNona is a photography slideshow template that comes with 30 slides. Edit the template to suit your needs. It also comes with infographics to help you illustrate your point or clarify data. Nona comes with device mockups so that you can show your audience what your image would look like on different devices. 17. Tactic - Creative Photographer PresentationTactic is a creative photography PowerPoint template that's got 30 slides. Add an image of your choice by dragging and dropping the image into the image placeholder. You can edit everything, resize and image or change the font. 18. Tipograph - Photography PowerPoint TemplateThe Tipograph template features stunning and unique layouts for presenting your portfolio work. The photography PowerPoint comes with mockup slides to make your photos stand out. The photo presentation template for PPT comes with 54 unique slides, custom icons, and drag and drop image placeholders. 19. Vedrona - Drone & Photography PowerPoint TemplatePhotography from a bird's eye view creates stunning images that delight audiences. Capture this spirit with the Vedrona drone photographer presentation. It's got a clean and classic PowerPoint template for photography shot from drones. You'll get 50 unique slides based on master slides for the 16:9 aspect ratio. The template also includes device mockups. It's easy to customize with your preferred colors and fonts. 20. Memories – Photography PowerPoint TemplateShow off your portfolio, team, and services with Memories. This photographer presentation template includes 40 unique slides. You'll find infographics, device mockups, and more within the design of this photography PPT. The design of Memories is professional while still being creative and engaging. How to Make Great Photography Presentations With PPT TemplatesWith those tips out of the way, it's time to customize your chosen PowerPoint template for photography. Follow the steps below to make a great photography presentation with a PPT template. For the purposes of this tutorial, I'm using the Contrast template from Envato Elements. It's got a clean design and three premade color schemes. 1. Choose Your SlidesChoose which slides you're going to use in your presentation about photography. To do this, go to View > Slide Sorter and delete all the slides you don't want to keep by right-clicking and deleting them. 2. Add Your ContentSwitch back to the Normal view and then go back to the Home tab. Now, double-click on any slide you want to edit. Select all the text and replace it with your own as seen in the screenshot of slide #2. 3. Insert Your ImagesAdding your own images is easy when you're working with image placeholders. Click the picture icon on the placeholder. Locate the image on your computer and add it to the PowerPoint photo presentation as I've done on slide #13. 4. Customize ColorsTo change the color of the text, all you've got to do is select the text and then choose a color from the text color menu. To change the color of the grey background, click on View > Slide Master. Then, select the grey background layer, right-click and select Format Shape. Choose your preferred color under Solid Color Fill. 5. Customize FontsCustomize the fonts by highlighting the text you want to customize. Then choose a different font from the drop-down menu as I've done on slide #13. 5 PowerPoint Photography Presentation Ideas for 2021You've chosen the right photography presentation template for your needs. Now, are you wondering how to put your presentation about photography together? Here are three photography presentation ideas to get you started: 1. Tell a StoryTo make your PowerPoint photo presentation more impactful, make sure that your pictures tell a story. You could even put your images together to create a story throughout your presentation. 2. Experiment With ColorExperiment with color to make you presentation more creative and impactful. One way to experiment with color is to use all black and white images in your presentation. Another way to experiment is to have different-colored sections in your presentation. There could be a black and white image section and a colorful images section. Learn more about using color in your photography presentation for PPT with this tutorial: 3. Create a TimelineTo tell a story with your images or show how your images techniques changed over time. It'll be less confusing for the audience if you use a timeline with your images. A timeline can help you tell your story in a succinct manner. 4. Minimize the TextLet your photos do most of the talking and cut the amount of text you're using on the slides. Consider using text as headlines or on section break slides and leaving the rest of the slides filled with your photos. 5. Experiment With LayoutsDon't forget to experiment with different layouts. You don't have to use a standard grid. Instead, use a masonry layout or combine images of different lengths and widths to create a unique presentation for your photos. Discover More Great PowerPoint Photography TemplatesDidn't find what you're looking for? Here are more great multi-purpose templates that you could use for your photography presentation:
5 Photography Presentation Design Trends for 2021We've just shown you a selection of our best photographer presentations templates and how to use them. Now let me share some of the coolest design trends for 2021: 1. Go for Bold ImageryAre you looking for picture presentation ideas for 2021? This is a big trend this year. It's especially great to showcase photographs. The best photography presentation PPTs focus on bold imagery to capture the audience's attention. The key is the location of the pictures in your slides. A well-placed image will balance text-heavy slides beautifully. Like in this template: 2. Don't Be Afraid of Using AnimationsAnimation effects are a big trend for this year. Don't be afraid to include them in the right measure. They help you pace your speech and enhance your presentations. This is done by adding transitions between slides or when revealing elements on them, like the next bullet point or chart. But animations are easy to overdo. That's why we included a detailed guide to help you in the process: 3. Add Audio to Your PresentationDid you know you can add audio and music to your PPT presentation? This little-known feature can really transform your pitch. A sound effect or background music can set the tone for your presentation. Are sending your photographer presentation potential clients? The audio will create a nice background for your viewers. 4. Include Interactive MapsPerhaps you're a photographer that wants to display all the places where you've shot, so you can show your experience in a creative way. Then you'll benefit from one of the latest trends for presentations this year. Learn how to make an interactive map in PowerPoint using a pre-built PowerPoint map template in our guide: 5. Don't Forget Your Contact DetailsKeep your contact details in mind when you do your next presentation. This is useful for professional photographers who are looking to connect with potential clients. The last photography presentation PPT slide should include the contact information.. So, the audience can follow-up and start conversations. Best Source of Photographer Presentations Online for You (Envato Elements vs. GraphicRiver)You've found good options for your photography PowerPoint from Envato Elements and GraphicRiver. But how do you choose the right website? Before you make a decision, it's important to know the benefits of using each service. 1. Key Benefits of Envato ElementsEnvato Elements features an incredible offer that's hard to beat. For a single monthly subscription, you can access and download millions of design assets without limits. That means you can download unlimited photographer presentation templates. Also donwload custom fonts, stock photos, music tracks, and a lot more without extra costs or annoying caps. You can find many trendy photography PPT templates from Envato Elements: 2. Key Benefits of GraphicRiverGraphicRiver is part of Envato Market, a suite of marketplaces that offers premium design elements. It lets you download assets with a single purchase. This option to make a single purchase is perfect if you just need one photography presentation template or don't need to use assets often. You can find more photo PowerPoint templates from GraphicRiver here: 3. What Choice Is Right for Me?Now that we've looked at the key benefits of both, which choice is right for you? If you've got a consistent need for assets for professional and personal design projects, use Envato Elements. Its benefits are unmatched by anywhere else online. The service is filled with well-designed assets that'll make your client's projects look their best. You can download as much as you want, letting you experiment, create, and design without limits. Sign up for your Envato Elements subscription today. If you think having a membership for assets doesn't fit your current needs, try out GraphicRiver. You can buy a photographer presentation to complete your project without committing to a monthly fee. Common PowerPoint Questions Answered (FAQ)Here, I've gathered some answers to the most frequently asked questions about the presentation software we all know: 1. What's the Difference Between Free and Premium Photography PowerPoint Presentation Templates?Sure enough, there are plenty of photography PowerPoint presentations for free out there. But the best advantages that we offer with our premium templates are:
2. Is PowerPoint Free to Use?There are a few different ways in which you can license Microsoft Office. And yes, one of them can be for free:
3. How Can I Make an Attractive Presentation About Myself?Are you a professional photographer looking to attract new clients? It'll be necessary to make a presentation to introduce yourself. If this looks daunting to you, don't worry. The first steps are:
Here are useful recommendations: 4. How Can I Track Changes in a PPT Presentation?PowerPoint has a very useful feature that comes in handy if you're working with more people in the same presentation. Tracking changes in PowerPoint is possible, and only takes a few steps! The result makes it easy to compare your original version with a collaborator's copy. Learn how here: 5. Can I Use PowerPoint to Create Printed Products?Yes, and this is very useful for photographers. You can use brochure templates for PowerPoint. They'll give you the blueprint for a great printed product. We give you all the details here: Learn More About Using PowerPointPowerPoint is a powerful program. If you plan on making a lot of presentations, you should learn more about using PowerPoint so you can create standout presentations. Here are some tutorials that'll help you make the most out of PowerPoint:
Download a Photography PowerPoint Presentation Template Today!You've seen top-rated photography PowerPoint presentation templates from Envato Elements and GraphicRiver. We've also shared some presentation ideas to help you with your next photography presentation. A professionally designed template will save you time. And it's better than a photography PowerPoint presentation for free. You'll work with a high-quality design. These PowerPoint photography templates are much better than any free photography PowerPoint presentation. So, why not download a template today? Save time and make a powerful impression with your PowerPoint photo presentation. Editorial Note: This post has been updated with contributions from Brenda Barron, Maria Villanueva and Nathan Umoh. Brenda is a freelance instructor for Envato Tuts+. Maria and Nathan are staff writers with Envato Tuts+. |
How to Quickly Reduce Online Shopping Cart Abandonment Posted: 02 Jul 2021 05:35 AM PDT When you launch your first online store, it's easy to get optimistic about sales. For small businesses, an online storefront can broaden their reach and add to their revenue. But it's more common that they miss out on many opportunities to do so. This is mostly because of shopping cart abandonment—a common problem with online stores. What Is Shopping Cart Abandonment?The term "shopping cart abandonment" means that a visitor to your website initiated the buying process, but did not follow through on the purchase. Maybe they start by clicking on the "Buy Now" buttons on your products or by adding items to their online shopping cart. Then, they leave the website before their transaction is completed. If you have enough of these unfinished transactions, your business is leaking a good deal of potential revenue. An estimated two-thirds of shopping cart transactions are abandoned, according to a collection of statistics gathered by Baymard Institute. If you're a small business owner, odds are that you can't afford to miss out on two thirds of potential orders. The best way to avoid this is to use strategies that reduce shopping cart abandonment. This guide will show you how. How to Reduce Online Shopping Cart Abandonment: 4 Simple WaysIf you're just about to open your first online store or if you're new to eCommerce, we recommend that you go through these guides first:
Once you've set up your online store, it's now time to optimize it and reduce your cart abandonment using the following strategies: 1. Upfront Shipping PoliciesThe most important strategy for reducing cart abandonment is to be upfront about your shipping rates and policies. Users don't like being surprised by additional expenses. A study from Baymard Institute found that the most common reason why people abandon their carts doing checkout is "extra costs are too high." A study from FuturePay, a payment processor, had similar findings. They found that "cost of shipping" and "cost of order became too expensive" were the top two reasons why online shoppers abandoned their carts. From the very beginning of your customer's shopping journey, present them with clear, simple information relevant to shipping and handling. Avoid introducing additional fees, policies, or confusing shipping at the last step. Here are some ways to apply this: Have Free or Flat Shipping RatesSince extra costs are the primary barrier to completing online transactions, remove this barrier by offering free shipping. Usually, businesses offer free shipping by absorbing the shipping costs into their product prices. Apart from reducing cart abandonment, free shipping offers are likely to aid customers in spending more. In a case study by VWO, a website optimizing service, they found that a free shipping offer increased the average order value by 7-percent for an online skincare shop. Still, free shipping offers are easier said than done. For many small businesses, offering free shipping can cut into their profits or raise their product prices in a way that they're no longer competitive. Here are some alternative approaches:
Display Total Order Cost EstimateThe most common reasons why people abandon their online carts isn't just about shipping per se, it's about the total cost of the order. From the Baymard Institute study cited earlier, 24-percent of users abandon carts because "I couldn't see/calculate total order cost up-front." In other words, simply showing an accurate estimate of the total order can help avoid cart abandonment. To make sure that you build the right expectations with online shoppers, display an accurate estimate of the total order cost at all times. Include tax, shipping and handling, and other fees. Every time the user adds another item or makes changes to their cart, the estimated total should change accordingly. For Threadless, a shirt company, their online shopping carts automatically estimate additional charges and factor them into the total: There's also a more manual approach, such as the example from BucknBear Knives below, which asks the user to fill up some shipping location information to get a more accurate shipping and tax estimate: 2. Follow Up on Open CartsSometimes, you can win back those people who have already decided to abandon their carts. These follow-up strategies can encourage customers to complete their transactions: Exit OffersYou can trigger special offers to appear on the screen just before a user attempts to close the window or leave their shopping cart. These offers should entice users to keep shopping or to complete the checkout process. The offer is typically a discount or a freebie. Xero Shoes, for example, displays the following pop-up offer a few seconds after you've opened your shopping cart for the first time. For users who were thinking of dropping their carts, an offer like this could encourage them to follow through with the purchase. Email NotificationsIf shoppers are required to send in their email address when they first add items to their cart, you can easily send email notifications to remind them of incomplete transactions. According to eMarketer, click through rates of cart abandonment email notifications can be as high as 40-percent. Click-to-purchase rates are at around 30-percent, which suggests that some online shopppers do intend to complete their transactions when reminded. In one case study for Peak Design, which sells outdoor camera gear, the company was looking to use email marketing to recover abandoned shopping carts. For this campaign, they sent their first notification email 30 minutes after the cart is abandoned. They followed this up 30 hours later with another email, this time with a discount offer: As a result of these emails, Peak Design was able to recover 12-percent of abandoned shopping carts by sending out emails. In other words, getting the email addresses of your shoppers is essential, especially if you want another chance at recovering their unfinished transactions. In fact, you should send your first emails within an hour of the user abandoning their cart. Data from Barilliance, an eCommerce optimization service, found that the best conversion rate (20.3-percent) for the first email reminder happens within the first hour. If you wait longer, it lowers the chances of users completing their transactions. 3. Make Users Feel SecureAnother barrier that users face when completing the checkout process is their worries about security. A survey from FuturePay found that 38-percent of online shoppers are concerned about the website not being safe or secure enough. How do you address your online customers' security concerns? Consider the following strategies: Use Recognizable Trust LogosIt's important to have visual markers reminding users about the security of your website. These visual markers are usually a badge or seal with an image of a lock or a checkmark, showing that the site has been verified. Most eCommerce stores use many different trust badges. You might have SSL (Secure Sockets Layer) seals from Norton, Symantec, and other SSL providers, showing that communication between your website and the user's browser is encrypted. You might also have accreditation badges from the Better Business Bureau, Google Trusted Store, and others, showing that your business has been verified. There are even trust seals that are just graphics or icons of locks, without being accredited by a third party. But most online shoppers are not privy to the differences between these trust seals. In fact, most users often go by the familiarity of the brand or organization on the logo. A study from Conversion XL found that seals from familiar brands like PayPal, Norton, and Google were the most trusted. While your online store does need to be technically secure, you still need to reassure customers in a way that they understand. Get familiar brands on your security badges so that your users can feel more confident about putting their credit card information into your forms. Keep this in mind when you're creating your eCommerce store. Prominent Security Indicators in Payment SectionsThe closer a user is to sending in payment information, the more you have to emphasize your site's security. In Baymard Institute's checkout usability study, they found that users trust the parts of the checkout process that are closest to the trust seals—even if the other parts are equally secure. They also found that users, when shopping on sites of lesser known brands, are more likely to raise concerns if there are no visual cues emphasizing security. Addressing these concerns means highlighting security badges and features near the payment section of the checkout process. For example, GrowlerWerks, an online store that sells microbrew equipment, reminds users that transactions are secure and encrypted just as they're entering their payment information. It might be better if recognizable trust seals are also next to the payment form, but for now the small padlock icon next to the credit card number field will have to do. Checkout Process Should Be Glitch-FreeFinally, your website should be free from glitches or errors, especially within the checkout process. The Baymard Institute study indicates that 22-percent of online shoppers abandon their carts because the website had errors or crashed. To avoid glitches and errors, test your entire checkout process from start to finish. Follow-through on at least one transaction. Use both desktop and mobile devices as well. Any transaction fees or shipping costs you need to pay during this test is just a small price to pay for ensuring that your online store loads fast and error-free. 4. Simplify Checkout StepsUsers are unlikely to go through with checkout if it takes several steps to get there. From the Baymard Institute study, "too long/complicated checkout process" was the third most common reason why people abandoned their online carts. In other words, minimizing and simplifying checkout steps can help people feel more at ease with completing their transactions. Here are some tips on how to achieve this: Remove Mandatory Account RegistrationOnline shoppers don't like registering new accounts on a website just to check out a purchase. Thirty-five percent of online shoppers don't follow through on transactions because they're required to create an account on the site, according to the Baymard Institute study. A similar survey from Visual Website Optimizer also found that 23-percent of online shoppers abandon carts because they "had to create a new user account." Since a small business eCommerce site can't afford to lose one-third of potential transactions, it's best to make account registration optional instead. In the example below, Finn Utility, an online shop that sells fly fishing gear, has optional registration. While shoppers can still register for an account, they can also check out without doing so: Use Fewer Than 8 Form FieldsThe average checkout process contains 14.88 form fields, according to Baymard Insitute's checkout usability study. But, their eye-tracking studies found that the greater the number of form fields, the poorer the usability of the checkout experience. They found that "a fully optimized checkout flow can be as short as 7 form fields." You can reduce form fields by having a single field for the customer's full name or collapsing optional fields such as "Address 2" or "Company Name" (see below.) You can also leave the billing address collapsed if the user chooses that the billing and shipping addresses are the same. These techniques reduce the visual clutter and make the checkout process appear as simple as possible. Use a Progress IndicatorIt also helps to give users an idea about how long the checkout process is and which step they're currently in. A progress bar or indicator can help. Research from the University of Toronto found that people prefer to have progress indicators on the user interface when completing a task. In a split test conducted by LeadPages, an opt-in form with a progress bar had 28-percent more conversions than one without. If users know how many steps are left in the checkout process, they can feel less overwhelmed and focus on the task at hand. Your progress indicator doesn't have to be complicated. Mollyjogger, an online store for outdoor equipment, has a simple progress bar in their checkout process. Above the form is a line of text indicating the different steps: Customer Information, Shipping Method, and Payment Method. The part that's in bold, dark letters identifies the checkout step you're currently in. Don't Let Online Shopping Cart Abandonment Hurt Your BusinessWhen it comes to closing sales on your online store, you can always do better. You can beat the odds and don't have to miss out on most of your potential orders. Start by testing one or two of the above tips and measure the results for yourself. Once you've followed through on most of the above strategies, your conversion rates will be higher and business can grow bigger. Discover great eCommerce Themes on Envato Elements or ThemeForest. Editorial Note: This content was originally published in 2017. We're sharing it again because our editors have determined that this information is still accurate and relevant. |
42 Cool Fonts to Draw (For Calligraphy and Handwriting!) Posted: 02 Jul 2021 04:00 AM PDT Looking for cool easy fonts to draw by hand? In this article, we'll look at some simple fonts to draw and where you can find them. We'll also look at what you need to know about using cool fonts to draw by hand. There are some easy, cool fonts to draw out there, but you'll want to make sure you're doing it in a copyright-friendly way. What Is Hand Lettering Anyway?Hand lettering is much like how it sounds: it's about drawing letters by hand. This would not include things like using fonts. Hand lettering is usually illustrative, but it can include a wide variety of techniques. For example, writing out a letter, in your handwriting, could be considered hand lettering. Or you could craft really artful and ornate letters. Calligraphy is a skillful writing process, typically involving a brush or specialty pen. Hand-lettered work can mimic a calligraphic look, but might not necessarily use traditional calligraphy techniques. Likewise, you can have calligraphy-inspired fonts, but they are certainly not calligraphy in execution. So hand lettering is largely about process. You can simulate the look and feel in many ways. Want to learn more about hand lettering? We've got plenty of free tutorial content on Envato Tuts+, perfect for beginners and advanced artists alike. Start drawing your own hand-lettered projects today:
Things to Know: Font Etiquette and OwnershipBut where do you find inspiration when you're hand-drawing letters? You may want to start by researching easy fonts to draw. There are so many beautiful fonts out there in so many styles. They can serve as a great starting point for your projects. However, there are a few things to note here:
So what does this mean? As you look for creative fonts to draw, consider this:
This is just a general guide to help get you started. Each font may vary. Make sure to check the font's license so you know its terms. That's a lot to take in and consider, right? Well, here's one solution that takes some of the guesswork out of font usage: Find Cool Easy Fonts to Draw by Hand on Envato ElementsLooking for a huge collection of cool fonts to draw by hand, all licensed for commercial usage? Envato Elements is a perfect choice. One low fee gets you access to an entire library of fonts to try. There are plenty of cool fonts to draw, like brush fonts, hand lettering, and more. There are also pretty fonts to draw, like calligraphy styles. All of the fonts are included for one low price, so you can use them for hand-lettering inspiration as well as other projects. But Envato Elements includes a lot more than just fonts. You can also download brushes, perfect for digital hand lettering. Create your own fun fonts to draw in software like Procreate and Adobe Photoshop using specialty brushes. They're all included with Envato Elements. With unlimited downloads, you can download all the fonts, brushes, images, and more that you'd like. You can even pick up design templates and mockups. Check out this chalkboard mockup design. It's perfect for testing out hand-lettering projects, especially if you like a chalk aesthetic. Simply download, add your art, and check out your photorealistic preview. This is also included with Envato Elements. Cool, right? Cool Writing Fonts on Envato ElementsHere's a look at some of the awesome fonts you can download on Envato Elements, right now. There are so many aesthetics to check out, from cool letters to draw to fancy fonts to draw. Remember, this entire font library is included. Download your favorites today. 1. Hollyday: Handdrawn Kids (Cute Fonts to Draw)Isn't this a fun, hand-drawn font? Download this font or give this look a try yourself. Try experimenting with different line thicknesses and adding serifs. 2. Natashya: Hand-Drawn Brush FontA cursive font can be such a fun aesthetic to try. Download this font and try it in your project. Or try creating some sweeping strokes of your own. 3. SPLASH: Handdrawn Font (Easy Cool Fonts)Here's a fun font with a thick, chunky look. What tools will you use to draw your letters? Try a brush, like the aesthetic in this font. 4. Sprinkles: Hand-Drawn FontThis font takes a fun direction. You don't have to make every letter the same size, as we see in these fun, hand-drawn letters. 5. Calligraphy Font (Fancy Fonts to Draw)This beautiful, calligraphy-style font has a modern look and feel. It would be a great fit on invitations. Try drawing some calligraphy-styled letters of your own. 6. Comedik Hand-Drawn Playful (Simple Fonts to Draw)An all-caps style can work well for hand lettering. Try your own handwriting in this style. Go for large capital letters and experiment with how they look. 7. Quicksliver Handdrawn BrushHere is a chunkier take on a bold, hand-drawn brush font. Will you draw your letters with a brush? Or will you try digital brushes in Procreate or Photoshop? 8. Bullate: Blobby Bold FontHand-drawn fonts can use other aesthetics too, like this chunky sans serif font. Try working with your handwriting and making it thicker or bolder. That can be a fun way to come up with a lettering idea. 9. Aquila Handdrawn Script FontThis pretty script font has consistent, solid lines. Try creating something like this with a bold, tipped pen or a round brush in Photoshop. 10. Cuttie Beary: Cute and Fun Letter Fonts to DrawIsn't this cute font adorable? Try getting in touch with your cutesy side when you're hand lettering. Add embellishments, curves, and other fun touches. 11. Butterly Calligraphy Script (Cool Fonts to Draw by Hand)Here's a fun, bouncy script font that takes strong influences from calligraphy. You could take a calligraphic approach or draw something like this in a more illustrative way. 12. Truesketch Doodle Font (Creative Fonts to Draw)A sketchy approach can make for a really fun aesthetic. Try drawing your own letters and partially coloring them in. This can work really well in chalk too. 13. Outeris Calligraphy Font (Cool Letter Fonts to Draw)These letters have a lot of energy in their long, sweeping strokes. It's a great idea to practice lines like these if you plan to take a calligraphic approach. 14. Leira Extended Hand-Drawn Brush (Fun Fonts to Draw)But not all hand lettering has to be cursive or script. Try chunky, textured letters too. They can be a great choice for beginners. 15. Fendysa: Calligraphy Pretty Fonts to DrawOr push yourself with something really decorative, like this stylish font. Try making your own fun swashes and swirls at the end of your letters. 16. Art Plot Bold Hand-Drawn FontIsn't this chunky font cute? An idea like this one is nice and beginner-friendly too. Download this font or try your own lettering with chunky, filled-in counters. 17. Girly Feminine Script FontIsn't this handwriting font charming? Have you tried taking a look at your own script writing? Try it out with different pens too, to see if you can create different effects. 18. Ecriture Font (Easy Cool Fonts to Draw)This font has a stylish aesthetic that's also simple to draw. Download this font, or try drawing your own long, thin letters. They work well with and without serifs. 19. Baby Wildy Handbrush FontBrush fonts and brush letter strokes can be trickier to draw, but well worth the practice. Try this with a brush pen. Don't want the mess? You can do this with digital painting too. 20. Lemon Pops Script FontDoesn't this font look cool in vibrant colors? Try out different colors and textures with your hand-lettering projects too. 21. Nutmeg Cursive Font (Cute Fonts to Draw)Here's a sweet font that looks really welcoming. A curvy, hand-drawn style like this could work so well for decor, invitations, and other fun projects. 22. Pajaritos Handwritten Font (Cool Letter Fonts to Draw)This handwritten font has a really popular aesthetic. It's a fun one to try to draw in your own way too. Try adding serifs or mixing up the line width. 23. Ice Valley Chunky Script Cursive FontThe width of your lines can make a big difference in your hand lettering, as you can see in this font. Think about what thickness you prefer for your project. 24. Folders Font (Easy Fonts to Draw)This font looks very much like someone's handwriting. Try out your handwriting and see what aspects you might want to push. 25. Bulgaria Script (Cursive Letter Fonts to Draw)When it comes to more decorative letters, decide if you prefer single strokes or if you want to fully illustrate the letters first. Those are the two ways you could approach letters like this font. 26. Shallom Brush Font (Cool Fonts to Draw by Hand)You can also mix script elements with standalone letters, as you can see in this fun font. Remember, you can play with texture too. How about watercolor or chalk? 27. Cutie Dinosaur Font + BonusYou can also add design elements to your letters, like the playful lines we see in this cute font. Download this font or try experimenting with lines in your own hand lettering. 28. Skinny Jeans: Fashion Handwriting (Cool Letters to Draw)We've looked at several chunky fonts, but how about a really thin aesthetic? This can pair really well with a long, tall script look. Give a look like this one a try. 29. Biban Handwritten ScriptHere we have an opposite look. Something bold and thick like this script could be great for titles and points of interest in your hand lettering. 30. Mona Extended Font (Easy Cool Fonts)Notice the variation in line width in this font. This is something you can do with varying pressure when you're drawing letters by hand. It makes for a stylish effect. 31. Shepila Pretty Script FontThese stylish letters have a musical quality, don't they? It's so elegant. The same principles can apply here too: press harder for thicker lines and lighter for thinner ones. 32. Friends Forever Font + Floral ExtrasThere's something so welcoming and friendly about handwriting, isn't there? Try out a font like this one or experiment with your own writing for personal messages. Even More Cool Writing Fonts on GraphicRiverIf you're not necessarily looking for an entire library of fonts, check out GraphicRiver. It's an awesome choice if you prefer a la carte downloads. Only download one or two cool writing fonts. Only pay for what you need. Check out these inspiring fonts from GraphicRiver that you can download now: 1. Ayasofia | Modern CalligraphyIsn't this a beautifully designed font? It's a great example of how you can push strokes and curves to create really stylish lettering. 2. jacky betty | Lovely CalligraphyScripts and calligraphy aesthetics can really make for a romantic look. Isn't it sweet how the heart here connects with the strokes? Try adding shapes and other design elements to your hand lettering too. 3. Fine Handwriting TodeyYou can also leave parts of your letter cut out, as we see in this fun font design. When you're hand lettering, you can get really illustrative and creative with your letters. 4. BlissHearts Handwriting FontHere's a tall take on a curvy handwriting font. Remember, you can mix and match aesthetics to create something fun and original for your project. 5. Sandels Calligraphy FontCheck out all the movement in this lettering. It almost feels as if it's flying forward, doesn't it? The angle at which you draw your letters really makes a difference. 6. Beliary Handwriting FontThere are so many different ways you could draw script lettering too. You could go super fancy or keep it clean, like this stylish font. 7. Andila HandwritingHandwriting can come in so many different styles too. Try out your handwriting and take a look at the writing of others too. There might be aesthetic qualities in both you'd like to try. 8. Diamant HandwritingHere's another great example. This font certainly has a visible handwriting influence. It looks just like someone's signature. 9. Simple Story: Handwriting FontOr you can keep a script more uniform, like this type design. Notice, too, that not every letter necessarily has to connect. You can get creative with that. 10. Asteria Royalty: Handwriting FontWe can take that same look and push it towards a regal aesthetic by adding some decorative strokes and curves. Try adding extras to the ends of your letters. What Hand-Lettering Project Will You Create?So, if you're looking for cool fonts to draw, which will you try? Consider starting off with your own easy, cool fonts. Try your handwriting and add a creative twist, for example. Your own handwriting can make the perfect hand-drawn font. It's a good starting point. Or start from an illustrative place and go with a decorative look. There are so many directions you could try. Remember, you can download thousands of cool writing fonts on Envato Elements, all for one low price. It's an awesome deal if you love fonts. Or, if you're just looking for one or two cool writing fonts, check out GraphicRiver. It's a great choice if you'd prefer single downloads. Looking for even more font inspiration? Check out these collections from Envato Tuts+:
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15+ Best WordPress Themes for Business Posted: 02 Jul 2021 02:03 AM PDT Of course, some businesses rely solely on word of mouth. But, there's no way around it—businesses without a web presence are becoming more and more of a rarity. The thing is, the way you present yourself, and the way people talk about you online will make a huge difference to the bottom line. As many as 81% of shoppers search products online before purchasing—so no matter how good you look in the real world, it's important your online presence is just as strong. Read on as I share my pick of the best WordPress themes for business, as well as tips for selecting the perfect theme, and examples of some solid businesses out there in cyberspace today! 3 Tips to Remember Before You Pick Your WordPress Theme1. Define Your SuccessThe best business websites are more than just a brochure of your products or services, they inspire some kind of action, or website conversion. Are you looking for people to buy your products? Sign up for your newsletter? Share your content? Define your objective(s) and ensure your website is designed with that purpose in mind. 2. Keep it SimplePeople are busy. With your objectives in mind, try to keep things simple in terms of design and user experience. If you want to sell a new t-shirt, make sure it's front and center and update headers or sliders to ensure people know all there is to know at a glance. Try to focus on a couple of key messages rather than create a cluttered space. 3. Follow TrendsWeb design trends change regularly, so you can't do everything at once. However, it's worth researching trends before you pick or amend your WordPress theme for business to see if you can incorporate or be inspired by some of the latest trends. Check out our graphic design trends for 2021. Best WordPress Themes for BusinessRead on for my pick of the best WordPress themes for business. 1. Bodega - Small Business ThemeThis theme is super versatile, with 30 demos each designed with a different business niche in mind, including a demo for restaurants, bakeries, start-ups, jewelers, and clothes shops. Take the Fringe demo, for example, which is designed specifically for hair salons. The full-page header enables you to show snaps of your salon, staff, products, or 'after' results in a simple, eye-catching way. The section dedicated to stylists is also a good feature, where the user can click through to their social channels for further info. 2. Enfold - Responsive Multi-Purpose ThemeWith more than 227,000 sales and an average of 4.81 out of 5 stars, Enfold sure has its fair share of fans! Created way back in 2013 but regularly updated, with an update in May 2021, it has experience on its side as well as the latest features. Like Bodega, you're spoilt for choice with plenty of different demos that can be adapted based on your needs. Looking for spa, wedding, church, gaming, or DJ demos? Enfold's got your back. 3. Aviana - Elegant Wellness & Spa ThemeImmerse yourself in a relaxing spa experience with this elegant, sophisticated WordPress theme for business. Another multi-demo theme, layouts include Spa Resort, Nutritionist, Yoga Studio, and Life Coach. Or, the full-screen Showcase demo (pictured), focuses on classic simplicity, providing full-width sliders to really immerse the user in the experience awaiting them. 4. Elegantia - Restaurant and Cafe WordPress ThemeIf you're after a WordPress theme for your food business, then Elegantia is certainly one to consider forking out on. As you can see from the demo, it combines a full-width slider with content blocks to break up info (in this case, 'about', the menus, and special events). There's also a useful breakdown of items on the menu alongside pictures and prices. 5. Construction WordPress ThemeFor those of you looking to construct a website for your building business, this theme is for you. With four homepage examples and four header examples, you can easily see how the demo could be adapted for your business. The Home Extended theme opts for useful intro videos on the homepage, allowing businesses to intro their businesses and services in an engaging way. There's also a great gallery of featured works, showing users the previous fruits of their labor. 6. Qwery - Multi-Purpose Business WordPress Theme + RTLReleased in April this year, Qwery is a newcomer on the block but is collecting plenty of positive reviews. There are 40+ varied demos to pick from, including one for elderly care, mechanics, wineries, psychologists, and designers. All are unique, but the Dentist theme (pictured) includes a newsletter sign-up pop-up, an events calendar in the header, and iconography to quickly show visitors the services available. 7. Pearl - Corporate Business WordPress ThemeAlthough many of the best WordPress themes for business can be adapted to suit a particular business' look and feel, this one has plenty of demos specifically for companies with a more traditionally corporate vibe. There are demos for conferences, lawyers, and investors. That being said, it's not just for the suited and booted—there are demos for creative agencies, food delivery companies, and charities too. The Business theme, pictured, includes a well-designed testimonial section to add credibility to your offering. 8. Incubator - WordPress Startup Business ThemeNew business? Looking for business investments? The Startup demo may be just what you're after. Iconography, small content blocks to break up text in easily digestible chunks, calls to action, a team page, testimonials, logos, videos—there's a whole lot of rich content on the homepage alone. It has a clean, modern, well-organized feel to help users find the info they're looking for quickly. 9. Arki - Architecture ThemeReleased in June this year, Arki is another new WordPress theme for business, but it's launched in style with nine pre-built websites. They're all modern, clean, and simple in style—all looking like they could adorn the pages of high-class magazines. Interior Design Home, for example, is highly visual and the sticky navigation bar means the call to action (in this case, 'get a quote') is never out of the user's vision. This theme also comes with 22 header layouts and WooCommerce integration so users can buy directly from the site in a couple of clicks. 10. KALLYAS - Creative eCommerce Multi-Purpose WordPress ThemeWith more than 48,000 sales and counting, KALLYAS is another popular WordPress theme for business that had to make the list. Like many of the business templates, it comes with video and written tutorials to help with the set-up process. It's also optimized for speed, important for keeping your bounce rate in check. Take a few minutes scrolling through the demos to see the incredible variety offered by KALLYAS. The Hosting template (pictured) is designed with conversion in mind—from the call to action right at the top, the ability to enter a website domain to check for its availability, and the price breakdown of different services including the opportunity to buy. 11. Kalium - Creative Multipurpose Theme for WordPress and WooCommerceFreelancer? Wedding planner? Fitness business owners? Bloggers? Photographer? Architect? Then head on over to Kalium to explore this high-end WordPress theme for business (this isn't even an exhaustive list so do explore even if you don't recognize yourself on the initial list). The Bookstore template (pictured) screams laid-back class, with an animated slider header followed by a list of products plus prices. Users can also click on the categories of the book they're looking for, speeding up the navigation process. There's also an aesthetically-pleasing events calendar. 12. Stockholm - A genuinely Multi-Concept ThemeOkay, so I know I've given you plenty of WordPress themes for business that have multiple demos, but here's one more. Stockholm comes with 140+ demos, so it's safe to say there's a demo for every occasion! Demo categories include art, fashion, technology, wedding, and health and beauty. Although there are so many great demos to choose from, Agata is one designed for a creative agency. The demo is so simplistic is stands out, with plenty of space for case studies about recent work. 13. BLO - Corporate Business WordPress ThemeGutenberg-optimized, BLO is super easy to edit and customize as you see fit. It comes with 200+ pre-set blocks, a header and footer builder, and it's been SEO-optimized to help improve your search ranking. Home Two, for example, includes an animated full-width header, ample calls to action, a case studies section, and a newsletter sign-up option. 14. Deploy – Consulting & Business ThemeWith a more corporate, traditional feel, Deploy offers features including testimonials, WooCommerce integration, social share functionality, 600+ Google fonts, and the ability to change header skin from section to section. The Company Home demo (pictured) includes a blog section at the bottom of the homepage where the user can dive deeper into specific topics. Copy is also limited on the homepage, instead there are summaries directing users to secondary pages. Best WordPress Themes for Business (Free)15. Radiant Business (Free Business WordPress Theme)This dark theme is sophisticated and professional. Like many of the best premium WordPress themes for business, it comes with a large slider, hero section, projects, featured content, what we do, etc. Content is also broken down into sections to ensure it's easily digestible for visitors. 16. Easy Business (Free Business WordPress Theme)Designed especially with consulting services in mind (i.e. business, marketing, advertising, financial, or insurance), Easy Business bans the clutter in exchange for simplicity. The user is met by a large header and call to action, followed by three content blocks with iconography, each explaining available services. Free vs Premium WordPress Themes for BusinessPremium pros:
Free pros:
How to Create a WordPress Theme for Business
Excellent Business Website ExamplesRead on for three impressive business website examples, as well as a breakdown of some killer features. Most WordPress business website examples offer each of these features too. Marks and Spencer for Business
Sony Music
MOD Pizza
WordPress Monthly Traffic StatsJust how much traffic does WordPress get a month? Read on for the latest stats from WordPress.
More Business WordPress Theme Collections
ConclusionOver to You! Did you have a favorite WordPress theme for business from the list? Do you think I'm missing any themes that deserve a place on the list? To view the full selection of themes, visit ThemeForest and search business or your specific business niche. Happy creating! |
How to Create a Pastel Gradient Background Posted: 02 Jul 2021 12:00 AM PDT In the following steps, you will learn how to create a pastel gradient background in Adobe Illustrator and Adobe Photoshop. This timeless trend will give a soothing effect to any design. All you have to do is look for the best gradient combinations. Looking to download some pastel gradient backgrounds? Head on over to Envato Elements, where you can find a large selection of premium backgrounds, including this trendy pastel gradient background with AI and JPG files. What You'll Learn in This Pastel Gradient Tutorial
What You'll NeedYou will need the following image in order to create a pastel blue gradient background:
1. How to Create a Pastel Gradient Background in IllustratorFollow along with us over on our Envato Tuts+ YouTube channel. Step 1Hit Control-N to create a new document. Select Pixels from the Units drop-down menu, enter 1920 in the width box and 1080 in the height box, and then click that More Settings button. Select RGB for the Color Mode, set the Raster Effects to Screen (72 ppi), and then click Create Document. Step 2Pick the Rectangle Tool (M) and create a shape the size of your artboard (1920 x 1080 px). You can do this manually or you can click on the artboard to open the Rectangle window. Enter the size values and then click OK. Let's start with the most basic method that you can use to create a pastel aesthetic background. Make sure that your rectangle is selected, open the Gradient panel (Window > Gradient), and click the gradient thumbnail to apply the default black to white linear gradient. Double-click the left gradient color and change it to R=131 G=132 B=240, and then double-click the right gradient color and change it to R=251 G=231 B=185. Simply click on the gradient bar to add a third gradient color, set the Location to 50%, and change the color to R=244 G=145 B=220. You can set the angle of this pastel pink gradient from the Gradient panel, or you can select the Gradient Tool (G) from your toolbar and adjust the angle of the gradient directly on the shape. Step 3The second type of gradient that you can use to create a pastel aesthetic wallpaper is a radial gradient. You can easily apply one using the button from the Gradient panel. Pick the Gradient Tool (G) to adjust the size of this gradient and use that black dot handle to squeeze or stretch the gradient as you wish. Step 4The third type of gradient that you can use to create a pastel aesthetic background is a freeform gradient. You can easily apply one using the button from the Gradient panel. Illustrator will add four color stops to your rectangle. Select the color stops one by one and adjust the colors as shown below. Step 5You can always add a new color stop with a simple click, or you can delete a selected color stop. Using the circular area around the color stop, you can increase or decrease the spread of that color. This value can also be adjusted from the Gradient panel. Select the bottom left color stop, and increase the Spread to 100%. Simply click and drag a color stop to change its location. Step 6Another way of creating a pastel gradient wallpaper is by using a mesh. Create a rectangle that covers your entire artboard and make sure that it stays selected. Pick the Mesh Tool (U) from your toolbar and click in the center of your selection to turn your shape into a mesh. Now you can easily select these mesh points and change their colors as you wish. Switch to the Direct Selection Tool (A) to select the leftmost mesh points and change the color to R=107 G=245 B=202. Select the rightmost mesh points and set the color to R=253 G=225 B=186. Then select the middle mesh points and change the color to R=252 G=128 B=180. Step 7With your mesh and the Mesh Tool (U) still selected, add a new point as shown in the first image. Switch to the Direct Selection Tool (A), select the mesh points highlighted in the second image, and change the color to R=235 G=240 B=168. Step 8If you want to adjust the position of a mesh point or a mesh point handle, simply click and drag it using the Direct Selection Tool (A). Pick the Anchor Point Tool (Shift-C) when you want to drag a mesh point handle independently or when you want to click a mesh point and drag new handles. Step 9Let's add a subtle texture to this mesh. Select it and press Control-G to Group it. Make sure that your group stays selected, open the Appearance panel (Window > Appearance), and add a new fill using the Add New Fill button. Select it and set the color to black (R=0 G=0 B=0), and then lower its Opacity to 70% and change the Blending Mode to Overlay. Step 10With that black fill still selected, go to Effect > Sketch > Reticulation. Enter the settings shown in the following image and then click OK. 2. How to Create a Pastel Gradient in PhotoshopFollow along with us over on our Envato Tuts+ YouTube channel. Step 1Let's start with the most basic method that you can use to create a pastel gradient in Photoshop. Create a 1920 x 1080 px document and select the Gradient Tool (G) from your toolbar, and then click the gradient thumbnail from the control panel to open the Gradient Editor. Double-click the left gradient slider and change the color to R=131 G=132 B=240, and then double-click the right gradient slider and change the color to R=251 G=231 B=185. Click somewhere close to the bottom edge of the gradient bar to add a third gradient slider. Select this new color stop, set the Location to 50%, and change the color to R=244 G=145 B=220. Once you're done, you can click the New button to save your pastel gradient in the Presets panel, which will make it a lot easier to use it later. Click OK to close the Gradient Editor panel. Focus on your canvas, and drag a path from the bottom left corner to the top right corner to easily apply your pastel pink gradient. Step 2Alternatively, you can apply a pastel gradient on a layer using the Layer Style dialog box. Move to the Layers panel (Window > Layers) and add a second layer using the Create New Layer button. Double-click this new layer to open the Layer Style dialog box, and enable the Gradient Overlay. Click the gradient thumbnail and select your saved gradient from that list, and then feel free to adjust the angle or the other properties as you need. Step 3The second type of gradient that you can use to create a pastel gradient background is a radial gradient. You can easily switch to a Radial gradient using the Style dropdown menu. Keep in mind that you can manually adjust the center point of the gradient directly on the canvas. Simply click and drag to change this location. Step 4Besides linear and radial gradients, in Photoshop you can also apply Angle gradients, Reflected gradients, or Diamond gradients. Step 5The Gradient Overlay technique can also be used to apply a pastel gradient to a photo. Download this Heavy clouds from above photo and drag it inside your document. Double-click this new layer in the Layers panel to open the Layer Style dialog box and activate the Gradient Overlay. Apply your saved gradient and change the Blending Mode to Hard Light to make the gradient blend with the photo. Step 6You can always try different gradients or blend modes. Feel free to use this pastel rainbow gradient or look for the best gradient combinations that suit your need. Congratulations! You're Done!Here is how your cool gradient background should look. I hope you've enjoyed this tutorial and can apply these techniques in your future projects. Don't hesitate to share your final result in the comments section. Feel free to adjust that final pastel rainbow gradient as you wish. You can find some great sources of inspiration on GraphicRiver, with interesting solutions to improve your pastel gradient wallpaper. Popular Pastel Aesthetic Backgrounds From Envato ElementsEnvato Elements is an excellent resource for pastel aesthetic wallpapers. Here's a short list of some of the most popular pastel aesthetic wallpapers that you can find. Pastel Gradient Backgrounds (JPG, EPS)Give your design a soft feel with this pastel pink gradient. You will get 24 other cool gradient backgrounds in this pack. Pastel Backgrounds (JPG)These pastel backgrounds are perfect for presentations, templates, banners, flyers, web design, or as overlays for photos and artworks. Vector Pastel Gradients: Best Gradient Colors (AI, JPG)Besides this pastel blue gradient background, you will find another 24 cool gradient backgrounds which can be easily resized to any proportions. Pale Pastel Gradients (AI, PNG)Don't waste your time looking for the best gradient color. This collection comes with the best gradient combinations and can be easily used to give your presentation a touch of color. 50 Holographic Backgrounds (JPG)This massive collection of bright and vibrant pastel aesthetic backgrounds can be used for presentation backgrounds, foregrounds, websites, book covers, and more. Want to Learn More?We have loads of tutorials on Envato Tuts+, from beginner to intermediate level. Take a look!
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